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Launch Event for FORD Motor Co.

The media event announcing the launch of the new FORD Taurus was staged at the Metropolitan Pavilion in NYC in conjunction with the annual automotive show. Low ceilings at the venue required the pair of 18K projectors to be converged side by side rather than in the standard stacking configuration, this was achieved with a custom mounting rig pictured below. In addition to projectionist MVT also operated the video playback during the event. The content was full HD encoded in Apple’s ProRes format, delivering exceptionally high quality. For playback, two Grass Valley Turbo-2 iDDRs were used.


SW hired MVT as an independent contractor projectors by Christie Digital