November 11, 2010

A projectionist’s eye view of ’10 years of digital innovation’ at Ralph Lauren’s Madison Ave location, celebrating the 10th anniversary of the brand’s e-commerce business. The 7 minute multimedia experience features architectural mapping and synchronized audio tracks. Content was produced by MPC (the Moving Picture Company) one of the worlds largest post houses. Architectural mapping was done by United Visual Artists utilizing four D3 media servers. Staging, video, lighting and sound provided by Scharff Wiesberg. This footage was shot from the outdoor balcony across the street where eight 20K lumen projectors were rigged to present the show.


Scharff Weisberg hired MVT as an independent contractorprojectors by Christie Digital