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Ralph Lauren architectural mapping installation

A projectionist’s eye view of ’10 years of digital innovation’ at Ralph Lauren’s Madison Ave location, celebrating the 10th anniversary of the brand’s e-commerce business. The 7 minute multimedia experience features architectural mapping and synchronized audio tracks. Content was produced by MPC (the Moving Picture Company) one of the worlds largest post houses. Architectural mapping […]

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Ralph Lauren - '10 years of digital innovation'

The 10th anniversary celebration of Ralph Lauren’s e-commerce business combined art, fashion & technology into a feast for the senses with an installation entitled ’10 years of digital innovation’ which featured architectural mapping of projections onto the facade of Ralph’s flagship location in New York City at 888 Madison Ave..  As projectionist, MVT was responsible […]

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