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Ralph Lauren - '10 years of digital innovation'

The 10th anniversary celebration of Ralph Lauren’s e-commerce business combined art, fashion & technology into a feast for the senses with an installation entitled ’10 years of digital innovation’ which featured architectural mapping of projections onto the facade of Ralph’s flagship location in New York City at 888 Madison Ave..  As projectionist, MVT was responsible for configuring eight Christie 20K projectors which were double stacked, rotated 90 degrees and rigged on a narrow balcony across the street. Here are some shots of the build :

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Scharff Weisberg hired MVT as an independent contractorprojectors by Christie Digital